Vogue Ladies is a fashion movement that was launched on the 27th of August 2022 in Harare and the movement seeks to build the ‘Total Woman’ As women we are thriving in various areas of life, and perhaps struggling in some. In the name of fashion, we now bring women together to build each other mentally, financially, emotionally, physically and spiritually. We seek to nourish every aspect of a woman and leave her totally inspired, improved and transformed in all dimensions of life.
Fashion becomes the common ground, our common denominator and as we celebrate it, we also find a cause to build each other.
In 2020 we saw the launch and rise of the Dandy Gentlemen movement which went viral in Southern Africa into America, we witnessed men in the country (Zimbabwe) coming together fashionably to inspire each other and now it is time for the rise of the sister movement (Vogue Ladies). The two will work hand in hand to create a meaningful influence in the lives of young people around the globe.
Aesthetics of The movement
Content Creation
One of the motives of the movement is to create a fashion consciousness within our community hence whenever the Vogue Ladies gather, it is a must that content is created in form of still pictures and moving pictures (video) to inspire others. The content will be shared on our social media platforms as a way to motivate others to do good and to colour our fashion industry with a new wave of fashion enthusiasm.
Seminars
The movement will not only gather ladies from all over just to look good and take pictures. It will provide meaningful information related to mental health, grooming and etiquette, health, fitness, relationships, business, career etc, through selected speakers who will come and address these from time to time.
Themes
Every edition of the VL will be guided by a theme dress code and theme song. The theme song will be the soundtrack for our advertising material prior to the event and will also be massively played during the event to send a particular message to the ear of our guests. The selected dress code will also stand as way to celebrate fashion every time we meet. In this season we are running with the theme “BODY” as we focus to build the woman body-wise. We are targeting to address anything to do with the body from hygiene to body fitness, from body confidence to body positivity, from dressing your body type to her body heath.
Networking
We are creating a platform where women from various circles meet and know each other to learn from each other and be inspired. We are making this an international movement and VL will receive guests from different parts of this mother earth.
Flash mobs
In some instances, the movement will create flash mobs where the participants show up in public places and parade themselves, not just for content creation but to stimulate fashion enthusiasm within the selected community. Our first ever VL flash mob is happening on the 29th of October 2022 which will be the first of its kind in Africa.
Diversity
The VL shall not only be hosted in one city or country but shall migrate from place to place to create a global impact.
Faces and Brand Influencers
VL has selected a few individuals on the fashion scene to be their faces or representatives in every region or country. These shall serve as the brand ambassadors of the movement. Varaidzo Nyakunika, a fashion designer, a lawyer by profession in Zimbabwe and the Face of VL working together with Yeukai Madzonganise, a fashion enthusiast, Marketing Executive at ZiFM stereo as well as the Face of VL-Harare, and Patience Nyathi a fashion icon, influencer and the Face of VL-Bulawayo. Internationally we have Daphne Henson – an Image Consultant as our VL Face in-Malawi. They will carry the name of the movement will elegance, grace and dignity. Apart from faces of VL, we also have brand influencers and these are supporting forces to help us spread the movement to a bigger audience. They will work hand in hand with the Face of VL in a selected community.
Feast
Food and drinks will always compliment these events. Most of these events will be done during the day and there will be provided.
Red Carpet
We cannot talk about fashion and fail to have a red carpet experience. The beginning of the event will definitely be marked with a red carpet experience.
Fashion Runways
The movement will give designers, clothing retailers and fashion brands a platform to showcase what they can offer to the fashion industry. Ever edition will hold a mini-fashion show just like what Pitti Uomo does.
SHINGAI EXPERIENCE
“Working with Shingai for this project got me out of my comfort zone. My niche as far as styling is concerned, has always been celebrities, public figures and artists and that has been an awesome journey however working with a naturally artistic musician like Shingai, who already carries a very unique creative side, got me thinking outside the box. I had to create something that matches her energy and vibe and that was a big challenge. When she asked what we were going to make for her, I almost went blank but just after digging deep into my soul I found inspiration in those few minutes. I recalled that Shingai is quite firm as far as culture is concerned. As much as she has existed in a foreign world she never lost herself, meaning her “ROOTS” were strong. I imagined an outfit that would interpret the existence of a woman who is grounded and though born African, her roots were spreading into other parts of the world. Since her music is vibrant and inspirational I had to play with vibrant colours to show how influential, loud and distinct her culture-carrying talent is. If you take a good look at this outfit you will read this same story. I am glad she loved this piece of work and thanks to Vaka Collection for the amazingly complimenting accessories we used to adorn this look.”
That was all he had to say and we are grateful that he took some time off his schedule to catch up with us. Watch out for the Vogue Ladies Movement. Be inspired.
